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Hyderabad, November 4, 2024: Posidex Technologies Pvt. Ltd., a prominent Indian provider of customer master data management solutions, has announced a strategic rebrand as it sets sights on global expansion. The new logo and brand identity were unveiled by Indian sports icon Ms. PV Sindhu, who was joined by industry leaders and Posidex’s executive team.
Reflecting on the impact of Posidex’s technology, Ms. Sindhu commented, “I was given an inside look at their solutions, and it’s impressive to see how Posidex’s technology enhances daily life—from data security to customer insights, Posidex operates behind the scenes, making things easier for people every day.”
Posidex has a strong record of providing data management solutions to over 60 major enterprises, including Fortune 500 companies in banking, insurance, consumer finance, retail, government, and more. Currently, Posidex supports 7 of India’s 9 largest private banks, 9 out of the top 15 NBFCs, and the country’s second-largest retailer, establishing its influence across critical sectors in India.
With this new strategic direction, Posidex aims to enter key international markets such as North America, the Middle East, and the APAC region. Active expansion efforts are underway in the U.S., Dubai, Singapore, Thailand, and the Philippines. The updated brand identity represents Posidex’s readiness to deliver comprehensive, real-time customer insights to a global audience, furthering its commitment to data-driven innovation.
Co-founder and CEO, K. Venkat Reddy, expressed enthusiasm for the company’s global push: “With our experience in managing complex data challenges, we are well-positioned to enter the global market. Our cloud-agnostic, data-secure products meet rigorous privacy standards, ideal for organizations facing cross-border data challenges.”
Executive Director Datta Gouravelly added, “Our rebrand is more than visual; it signals Posidex’s readiness for global expansion and the impact our innovations will have worldwide.”
Posidex’s offerings—PrimeMDM, Prime360, CLIP, Relate, and Screen—empower clients with secure customer data solutions, allowing for real-time entity resolution and intelligent insights. Its unique tokenization algorithm, developed 21 years ago, achieves 99.5% accuracy while helping clients reduce costs by up to 75%, improving compliance, and enhancing growth and competitive edge.
