Press Release :- Sony Sports Network, the official broadcaster of WWE in India, has taken a creative leap by launching two blockbuster films featuring South Indian cinema superstar Karthi. The move aims to solidify the network’s dedication to providing customized and locally curated content around WWE for the South Indian audience. In these films, Karthi pays tribute to WWE’s 100% pure sports entertainment by portraying the dynamic interplay between “Heroes and Villains,” highlighting their extraordinary “Strength and Stunts.”
The South Indian market has warmly embraced WWE, contributing to 41% of its reach in the country. Sony Sports Network, committed to going beyond traditional WWE broadcasts, introduced these films to keep fans closer to their favorite WWE Superstars and the thrilling action they bring week after week.
Comments:
Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India:
“WWE has a strong fanbase in South India, contributing significantly to its reach in the country. As the home of WWE in India, we are thrilled to collaborate with Karthi and continue our efforts to narrate extraordinary stories in Tamil & Telugu that resonate with the audience.”
Karthi, South Indian Superstar:
“Portraying the roles of WWE’s Heroes and Villains was definitely a memorable experience for me, and it was exhilarating to watch them in action. WWE has a huge following in India, especially in the South market, and as a fan myself, I am thrilled to be collaborating with Sony Sports Network and WWE.”
Having previously assumed roles as both heroes and villains in Indian cinema, Karthi seamlessly embodies the characters and translates the power of WWE’s protagonists and antagonists. With passion and impeccable role-playing, Karthi brings to life Sony Sports Network’s campaign for the WWE dedicated fanbase in the South market. The creative concept and direction of the films were executed in-house by Sony Sports Network.
Films:
1. Heroes and Villains:
Karthi guides viewers through the stories of WWE’s heroes and villains, showcasing the diverse personalities, styles, and attitudes that make WWE the greatest in the world.
Links to films:
WWE Extraordinary Heroes & Villains ft. Karthi | Sony Sports Network (Tamil)
WWE Heroes and Villains ft. Karthi (Telugu) | Sony Sports Network (Telugu)
2. Strengths & Stunts:
This film, featuring Sami Zayn and Kevin Owens, presents WWE’s unparalleled universe with lightning-speed moves, mind-blowing stunts, and Karthi as the guide. The film captures high-class action, drama, and displays of strength.
Links to films:
Strength & Stunts ft. Karthi, Kevin Owens & Sami Zayn | WWE | Sony Sports Network (Tamil)
WWE Strength and Stunts ft. Karthi (Telugu) | Sony Sports Network (Telugu)
Sony Sports Network remains the premier destination for all WWE action and entertainment in India. Watch the LIVE coverage of WWE RAW every Tuesday, WWE NXT every Wednesday, and WWE SmackDown every Saturday on Sony Sports Ten 1, Sony Sports Ten 3 (Hindi), and Sony Sports Ten 4 (Tamil & Telugu) channels at 6:30 am IST.
