Bollywood actress Rakul Preet Singh marked a significant milestone today as she unveiled her inaugural dine-in establishment, “Arambam – Starts with Millet,” in Madhapur, Hyderabad. The actress, known for her dedication to fitness, concurrently assumes the role of brand ambassador for Arambam.
In collaboration with Curefoods, a leading F&B and cloud kitchen operator in India, “Arambam – Starts with Millet” reflects Rakul’s commitment to promoting healthy dietary habits and overall well-being. The collaboration signifies a shared vision to champion nutritious eating practices.
During the inauguration ceremony, Rakul expressed her enthusiasm, stating, “I’m thrilled to introduce my first millet-focused restaurant in Hyderabad. As a fitness enthusiast, I continually seek nutritious yet delicious food options that encourage responsible eating. Hyderabad holds a special place in my heart, being the starting point of my acting journey. I am delighted that my venture in the F&B industry is commencing here. Our menu, crafted around millet-based delicacies, aims to prioritize health without compromising on flavor.”
The restaurant’s concept revolves around the nutritional richness of millets, offering patrons an unmatched dining experience centered on the ancient grain, integral to Indian cuisine for centuries.
Founder of Curefoods, Ankit Nagori, expressed excitement about the launch, stating, “Arambam embodies our commitment to fostering a healthy lifestyle and mindful consumption. We are thrilled about this collaboration and anticipate further expansion with the opening of two additional outlets in Bangalore and Chennai, alongside ten cloud kitchens this year.”
Millets, renowned for their nutritional benefits, serve as a rich source of complex carbohydrates, proteins, and fiber. Recognizing its manifold advantages, the Government of India actively promotes millets to enhance dietary diversity and nutritional intake. Arambam endeavors to revolutionize culinary traditions by highlighting the nutritional merits and ecological sustainability of millets, aligning with the national vision for healthier living.
