Hyderabad : Mysore Saree Udyog, a trailblazer in India’s ethnic wear scene and a revered brand with a rich legacy in Bangalore, proudly inaugurates its latest flagship store in Hyderabad’s Jubilee Hills. This expansion marks a significant stride for the brand, reinforcing its commitment to timeless elegance, impeccable craftsmanship, and the promotion of traditional weaves.
Encompassing an expansive 15,000 square feet over four floors, the new store showcases a stunning collection of pure silk sarees, lehengas, fabrics, ready-to-wear ensembles, unstitched suits, salwar kameez, and dupattas. The offerings seamlessly blend traditional and contemporary styles, catering to every occasion. The uniqueness of these collections stems from in-house design interventions, ensuring the creation of exclusive, high-quality products. Moreover, every fabric in the store undergoes on-site real-zari testing and carries Silk Mark certifications, reaffirming the true value of the offerings.
In line with its Bangalore counterpart, the Hyderabad store guarantees a unique price match and provides diverse customer service options, including WhatsApp commerce and video call shopping. Embracing its global acclaim, the brand promises an engaging and personalized shopping experience, both online and offline. Beyond being a retail space, the new outlet signifies a commitment to exceeding expectations and delighting even the most discerning consumers in the city.
Commenting on the expansion, Dinesh Talera, one of the founders of Mysore Saree Udyog, expressed, “Nestled in the heart of Hyderabad, surrounded by picturesque neighborhoods, this area exudes a timeless charm – much like our brand. With a legacy spanning four distinguished decades, we aim to keep up with trends without compromising on our core DNA anchored in transparency, superior quality, and customer satisfaction. We are thrilled to enter a new market that resonates with our values, appreciates craftsmanship, rich heritage, and reinforces our dedication to offering unparalleled elegance and service.”
Since its establishment in 1982, Mysore Saree Udyog has championed the preservation of Indian textile heritage by supporting the craftsmanship of over 3000 artisans across the country. The brand remains a symbol of sophistication, representing a cultural cornerstone for ethnic wear and saree enthusiasts. As it extends beyond Karnataka, the brand is set to strengthen its offline retail footprint, bringing its legacy of elegance and tradition to new horizons.
