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Hyderabad : Limelight Diamonds, India’s leading sustainable lab-grown diamond jewellery brand, has opened its doors in the city of Hyderabad, expanding its footprint in South India. Renowned for its commitment to sustainable luxury, the brand’s new store in the historic city offers an extravagant shopping experience for enthusiasts of eco-friendly lab-grown diamond (LGD) jewellery.
The grand opening of the store was graced by influential figures from Hyderabad, introducing an avant-garde shopping atmosphere showcasing pure CVD diamond jewellery.
Traditionally sourced from mines, real diamond rocks are now produced in India using CVD diamond technology. This process ensures that the cutting and polishing techniques remain consistent, resulting in identical diamonds. Validated by reputable diamond grading authorities such as GIA, IGI, and SGL, CVD diamonds, being non-mined, are eco-friendly, eliminating heavy mining costs and potential price inflation. In comparison, a ring adorned with 1 carat of natural diamond retails at approximately INR 5 lakhs, while an identical ring using CVD technology costs around INR 1 lakh today.
Hyderabad, with its rich cultural heritage, vibrant history, and blend of royalty and modernity, has been chosen as the location for Limelight’s new store. Spanning over 1800+ sq. ft across three floors in Somajiguda, the store reflects the brand’s philosophy of innovation and creativity through luxury and sustainability.
The retail design mirrors the brand ethos, emanating elegance, modernity, sustainability, and luxury. The interior features a clean and minimalistic decor showcasing the beauty of lab-grown diamond jewellery. Customers can enjoy a hologram display and a captivating 3D experience, enhancing their visit. Additionally, Limelight’s customer services include design customization, Lifetime Buyback, and a 100% exchange guarantee to instill trust in visiting consumers.
Founded by Pooja Sheth Madhavan, Managing Director of Limelight Lab-grown Diamonds, the brand has garnered recognition and acclaim in the jewellery industry. Pooja Sheth Madhavan expressed, “The diamond industry, once driven by miners controlling supply and inflating prices, has transformed with technology. Thanks to advancements like CVD diamond technology, diamonds are now grown in India without environmental harm and at reduced costs. Our aim at Limelight is to contribute to the ‘Atmanirbhar’ vision by offering homegrown diamond-studded jewellery to our Indian customers.”
Limelight Lab-grown Diamonds has become a sought-after destination for Solitaire enthusiasts, offering a diverse range of solitaire rings, earrings, bracelets, and necklaces that seamlessly blend cutting-edge technology with traditional fine jewellery. The brand’s commitment to craftsmanship and elegance ensures sustainable luxury, enabling consumers to make responsible and conscious choices for the environment.
With its expanding presence, Limelight marks another milestone in its journey. The brand has established a network of 8 stores, 40+ shop-in-shops, and a robust presence in 25+ cities, including Mumbai, Delhi, Bangalore, Chennai, Kolkata, and now Hyderabad. Limelight Diamonds envisions further expansions across India and globally, with Hyderabad representing a strategic step toward achieving this goal, catering to a diverse consumer base.
Embark on a magical journey with diamonds like never before at Limelight Diamonds.
