Marking half a decade with a vision for 25 new showrooms and a robust e-commerce franchise network
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Hyderabad : Orafo Jewels, Hyderabad’s premier Silver Jewellery brand, celebrated its 5th anniversary with the grand launch of its exclusive E-Commerce platform, www.orafojewels.in. The inauguration, graced by the presence of Balagam Telugu Movie Fame Lead Actress, Miss Kavya Kalyanram, took place on November 18, 2023, at 11:00 am.
With its flagship showroom at Somajiguda circle and two additional showrooms at Suchitra x roads, Orafo Jewels further expands its footprint with a new showroom at A.S.RAO NAGAR main road. Commemorating five years of successful business, the brand envisions offering value-appreciating products in 92.5 precious silver jewellery.
Kalyan Ram, Director of ORAFO JEWELS, expressed excitement about the brand’s evolution, emphasizing their initiation of customized designer precious jewellery buying five years ago. Plans include opening chain-exclusive showrooms across Telangana and Andhra Pradesh in a franchise model.
Amid soaring gold prices and the pandemic impacting economies, the silver jewellery industry gains momentum as a preferred alternative to gold. Aligning with this trend, Orafo Jewels reports a remarkable 24% growth over the last 5 years. Recognizing the shift to online shopping, Orafo Jewels introduces its standalone E-Commerce website.
The user-friendly www.orafojewels.in provides an interactive platform for customers to explore and purchase precious silver jewellery. Features include a video call facility for more collections, interactive chat for showroom access, and various payment gateways. Free shipping is available within India, with international shipping options.
Orafo Jewels aspires to be a preferred family brand in the silver jewellery category, projecting a 25% annual growth. The brand plans to open 25 showrooms across southern India in the next 3 years, targeting a turnover of 50 crores and developing a franchise network for the E-Commerce business pan India.
In gratitude, Orafo Jewels celebrates 5 years of glitter with exclusive offers and a wide array of jewellery for all occasions. Until November 18, 2023, customers can enjoy up to 18% off on select jewellery, and through a lucky draw, five customers stand a chance to win free silver coins weighing 250 grams each.
Orafo Jewels offers an extensive range, including temple jewellery, precious stone jewellery, CZ-studded jewellery, imported silver casual wear, Swarovski collections, Men’s collections, kids collections, and gifting products. The brand specializes in exclusive bridal collections, offering customization to fit every bride’s budget and desires. Customer-centric policies include a lifetime maintenance facility, buy-back (exchange) facility, digital catalog for NRI customers, shopping on a video call facility, and free shipping across India.
